The article was great. But what really jumped out at me was a headline buried deep in the article.

You see, when Wetzel finally sold the first ATM to a bank in New York, the bank then had to sell the idea to the masses.

Here’s the headline they used:

“On September 3, 1969, our branch will open its doors at 9:00 a.m. and we’ll never close again!”

Shortly after, consumers demanded 24 hour access to their money and banking was changed forever.

It reminds me of the National Cash Register Company back in the 1800′s… but that’s another story for another day.

The question / brain teaser of the day is this:

How could you apply this headline to your business?

Let me hear your ideas below…