"The Consumer, Not the Product, Must Be the Hero"... Those are the words that from the second of "19 things All Successful Direct Marketing Companies Know" But what else did Lester Wunderman have to say on the topic? Let's take a look-see, shall we? "The product must create value for each of its consumers. It must satisfy consumers' unique ...
Tag Archive: marketing
What Every Business and Service Provider Needs To Understand
There is one universal fact in business. It doesn't matter if you provide a service or a product or even if you run a non-profit. Everyone, needs money to operate... Therefore, someone must pay the business for said product or service, or support the non-profit. I know, nothing new there about business or marketing. But here's how I'd like you ...
How To Crush Your Business Before It Has a Chance to Start
So, I was reading one of the many magazines that come through the McCool household this morning and I had to put it down and write to you.
I get a magazine from Compass Bank called BusinessAsset. There are always good articles about small busnesses and some nice tips. Overall, it’s a great little publication.
But, there is an article in there this month that got under my skin a little… maybe I’m over reacting, so I’ll let you be the judge.