These Guys Know Marketing

Just read an article about “better burgers”. It’s about all the new higher end burger chains that are popping up around the country.

The biggest success story being Five Guys Burger and Fries… one of my personal favorites that I’ve been eating at since in the military in D.C. back in the early 90′s.

But here’s what caught my eye in this article:

“After expanding regionally for a few years, [Five Guys] began a national expansion two years ago. In 2009, Sales jumped 50 percent to $453 million, making it the fastest-growing restaurant with sales over $200 million, according to Technomic.

Founder, Murrell, relishes the competition.

“If I were choose between opening in a town with 100 burger places and one with none, I’d go to the place with 100 burger places. People eat burgers in that town,” Murrell said. “I like being next to McDonald’s.”

Now see, that’s a guy who gets it when it comes to marketing.

He understands this about people…

People buy more of what they already have than what they don’t have. Seems crazy, right?

But look around at whatever you have the most of in your home and ask yourself how did I get 35 books on _________? That’s easy you bought them because you like them. Food works the same way… heck as far as I can tell everything works the same way.

What do you think? What do you buy more of that you already have more of? What about your customers?

Let me hear about it in the comments…