"The Consumer, Not the Product, Must Be the Hero"... Those are the words that from the second of "19 things All Successful Direct Marketing Companies Know" But what else did Lester Wunderman have to say on the topic? Let's take a look-see, shall we? "The product must create value for each of its consumers. It must satisfy consumers' unique ...
Tag Archive: direct Marketing
“Direct Marketing is a Strategy Not a Tactic” (Part 1 of 19)
“It’s not an ad with a coupon; it’s not a commercial with a toll-free number; it’s not a mailing, a phone call, a promotion, a database, or a website. It is a commitment to getting and keeping valuable customers.”
Can You Name This Copywriting Master?
Today, I am borrowing some inspiration from one of the masters of copywriting and direct response. However, it's one of the masters I never hear anyone talk about. Yet he is responsible for some very big breakthroughs in our industry. So here's the deal... I'm going to give you some of his accomplishments and his quotes and you tell ...