Hello Copywriters and marketers! Thought you might like some ideas on how write great opening sentences for your promotional or direct response copy. So, I’m going to do a series of very short posts that offer some great opening lines. Where do we find great opening lines? Great writers of course. But not just copywriters….
Read MoreTag: copywriting
I wanted to talk about what was once the most valued source of information in America. And every Direct Response Copywriter worth his or her salt still uses it today. Before Wikipedia, Google, and the Internet, this source provided the information for children’s school reports and professional writers alike. Even today, this now-neglected source often has better, more reliable, and more specific information than what you’ll find on the Internet.
Read MoreThe power of words is beyond their own very being. Nothing can slice at human emotions, pride and honor so swiftly and deadly as words.
Read MorePerhaps it’s by neglect, perhaps by choice, perhaps because we “just don’t have the time.”
But I can tell you the most successful direct marketers I know are good at this thing.
Read MoreWe’ve been talking about Lester Wunderman’s “19 Things All Successful Direct Marketers Know.” And I am amazed that despite his success more people do not put his name in the same realm as Ogilvy.
Wunderman was responsible for many firsts in our industry and his book Being Direct is worth a read by every serious copywriter, marketing director and business owner.
One of the things Wunderman said was that “Advertising Must Change Behavior, Not Just Attitudes.”
He went on to elaborate it like this:
Read MoreIt’s simple. Whenever you ask a question in which you know the answer is yes, you are getting commitment from the client on a subconscious level. The more minor yeses you can get, the easier the big yes of ordering becomes.
Read MoreHow to ask your way to copywriting success…
If you write copy, have a business with any type of print or online advertising or even if you do all your selling face to face… then I believe this post will be very valuable to you – if you use it.
Today, I am borrowing some inspiration from one of the masters of copywriting and direct response. However, it’s one of the masters I never hear anyone talk about. Yet he is responsible for some very big breakthroughs in our industry. So here’s the deal… I’m going to give you some of his accomplishments and his…
Read MoreAs a financial copywriter for one of the largest financial newsletters on the planet, I am always reading about what’s going on in the markets.
Today this story caught my attention:
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