To be successful as a direct marketing company, you must “Communicate with each customer or prospect as an audience of one.”
Now, instinctively, you already know this to be true, right?
After all, that’s why we’re given names… because we are individuals. We are not grouped together and shackled at birth with all the other kids born that day. And we should not be treated like we are. So how do these advertisers think of us?
There is one universal fact in business. It doesn't matter if you provide a service or a product or even if you run a non-profit. Everyone, needs money to operate... Therefore, someone must pay the business for said product or service, or support the non-profit. I know, nothing new there about business or marketing. But here's how I'd like you ...
Copywriters beware, the death of long copy may finally be upon us.
Then again maybe not.
Let me explain…