"The Consumer, Not the Product, Must Be the Hero"... Those are the words that from the second of "19 things All Successful Direct Marketing Companies Know" But what else did Lester Wunderman have to say on the topic? Let's take a look-see, shall we? "The product must create value for each of its consumers. It must satisfy consumers' unique ...
Tag Archive: advertising
“Direct Marketing is a Strategy Not a Tactic” (Part 1 of 19)
“It’s not an ad with a coupon; it’s not a commercial with a toll-free number; it’s not a mailing, a phone call, a promotion, a database, or a website. It is a commitment to getting and keeping valuable customers.”
Un-Marketing: The lazy things we all do to kill our marketing efforts…
My wife was looking at an advertisement last night in one of those “Pizza Fliers”. You know, the ones that come every Wednesday with ads from every pizza and automotive repair place in your part of town.Well…