In short, you have to track every ad that goes out. You have to have your copywriter or ad agency or web person put a call to action with a order code or order extension or something on the advertisement
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“The Consumer, Not the Product, Must Be the Hero”… Those are the words that from the second of “19 things All Successful Direct Marketing Companies Know” But what else did Lester Wunderman have to say on the topic? Let’s take a look-see, shall we? “The product must create value for each of its consumers. It…
Read More“It’s not an ad with a coupon; it’s not a commercial with a toll-free number; it’s not a mailing, a phone call, a promotion, a database, or a website. It is a commitment to getting and keeping valuable customers.”
Read MoreMy wife was looking at an advertisement last night in one of those “Pizza Fliers”. You know, the ones that come every Wednesday with ads from every pizza and automotive repair place in your part of town.Well…
Read MoreI was doing a little reading today in Investors Business Daily and came across a great article about Donald Wetzel… the man that invented the ATM. The article was great. But what really jumped out at me was a headline buried deep in the article. You see, when Wetzel finally sold the first ATM to…
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