Need your opinion on something…
As a direct response copywriter, I’ve always been told long copy is better than short copy. And I think for the most part that’s true.
But are there times when a a well designed ad might be even better?
Here’s why I ask…
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One thing Schwartz said was that as an advertising copywriter, you have to spend at least 2 hours every week getting in touch with the culture… you have to see every movie that grosses $100 million dollars… and you have to read “junk…very much junk”.
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