In short, you have to track every ad that goes out. You have to have your copywriter or ad agency or web person put a call to action with a order code or order extension or something on the advertisement
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To be successful as a direct marketing company, you must “Communicate with each customer or prospect as an audience of one.”
Now, instinctively, you already know this to be true, right?
After all, that’s why we’re given names… because we are individuals. We are not grouped together and shackled at birth with all the other kids born that day. And we should not be treated like we are. So how do these advertisers think of us?
Read MoreI was doing a little office cleaning today and came across an ad I had clipped out of USA Today to share with you.
Unfortunately, I buried it under a pile of mail and just got to it today.
So, despite the delay, here’s the Advertisement…
Read More“The Consumer, Not the Product, Must Be the Hero”… Those are the words that from the second of “19 things All Successful Direct Marketing Companies Know” But what else did Lester Wunderman have to say on the topic? Let’s take a look-see, shall we? “The product must create value for each of its consumers. It…
Read MoreThere is one universal fact in business. It doesn’t matter if you provide a service or a product or even if you run a non-profit. Everyone, needs money to operate… Therefore, someone must pay the business for said product or service, or support the non-profit. I know, nothing new there about business or marketing. But…
Read MoreToday, I am borrowing some inspiration from one of the masters of copywriting and direct response. However, it’s one of the masters I never hear anyone talk about. Yet he is responsible for some very big breakthroughs in our industry. So here’s the deal… I’m going to give you some of his accomplishments and his…
Read MoreCopywriters beware, the death of long copy may finally be upon us.
Then again maybe not.
Let me explain…
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