NOTE: As of right now, I’m booked through December 2010 for major projects. However, I am filling spots on my calendar for 2011.
Services and Fees…
Print ad, full page $2,500-$3,500+
Sales letter $2,000-$8,500+
Direct-mail package, lead generation $4,500-$6,500
Direct-mail package, mail order $6,500-$9,500+
Renewal series $1,000-$1,500/letter
Blanket renewal $2,000-$3,500
Insert $2,500-$5,000
Magalog $9,500-$15,000
Bookalog $15,000-$20,000
Self-mailer $2,500-$5,500
Postcard or double postcard $1,500-$2,500
Voucher $2,000+
Brochure $750-$1,000/page
Data sheet $2,000
Catalog $750/page
Newsletter $750/page
Feature story $1,500-$4,000
Short article $500-$1,500
White paper $4,000-$5,000
Case study $1,500-2,500
Booklet $3,000-$4,000
Press release, 1-2 pages $750-$950
Audiovisual or multimedia script $3,000+
Telemarketing script $1,500-$2,500
Radio commercial (three-spot package) $2,000-$3,000
Slogans or product names (package of 10) $2,000
Copy critique $750-$1,500
Marketing Program Fee Schedule
Marketing Program #1: Lead-Generation Campaign $7,500
Copywriting of a 1-2 page lead-generation letter, optional teaser copy, reply element, and “bait piece” or information premium such as a booklet or special report.
Marketing Program #2: Lead-Generation and PR Campaign $8,500
Copywriting of a 1-2 page lead-generation letter, optional teaser copy, reply element, and “bait piece” or information premium such as a booklet or special report, plus a press release announcing publication of the report to the media.
Marketing Program #3: Feature Article Placement $7,500
Writing of a feature article and query letter you can use to persuade editors to publish the article. Placement not guaranteed, but article text can be used as a self-published booklet or special report and offered as a premium.
Marketing Program #4: Press Release Distribution $5,500
Copywriting of a 1-2 page press release, distribution to as many as 300 media outlets, and one-time follow-up with the top 10 media outlets via phone. Includes recommendation on strategy and media list, but client procures list directly from the recommended source.
Marketing Program #5: On-Call Copywriting and Consultation $5,000/month
10 hours of my time for copywriting, marketing advice, or whatever else you require based on $500 per hour. Payable in advance on a month by month basis—no long-term contract required. 2-month minimum.
Online copywriting fee schedule
Long-copy landing page (microsite, financial) — $8,500
A long-copy dedicated Web site designed to sell an investment newsletter, trading service, or other financial advisory directly to consumers. Runs as long as needed to maximize sales.
Long-copy landing page (microsite) — $7,500
A long-copy dedicated Web site designed to sell a consumer product—such as a newsletter, e-book, or conference—directly. The online equivalent of a 6 to 8-page sales letter.
Long-copy landing page with Taguchi test elements — $9,500
This is your best bet for maximizing your chance of increasing conversion rates. It includes long body copy plus copy for these test elements: 3 pre-heads, 6 headlines, 3 subheads, 3 suggested visuals, 3 salutations, 3 leads, 3 calls to action, and 3 guarantees.
Medium-copy landing page — $5,500
The online equivalent of a 2 to 4-page letter. Used for b-to-b offers and products that require less description (e.g., software).
Short-copy landing page — $2,000 – $2,500
A simple landing page for a product or offer. Often used for white papers, software demos, and other inquiry fulfillment. The online equivalent of a trade ad: headline, a few paragraphs of descriptive product copy, and order portion.
Landing page versions — 25% – 50% of above fees.
Creating a different front-end for an A/B split test. Price is the assumption that I am writing the version at the same time I am writing the original landing page.
Hard-copy version of landing page — 50% + 2 cents.
Fee to turn the landing page he wrote for you into a direct mail package is 50% of the original copywriting fee plus a 2 cents per piece mailing fee after a test of 50,000 pieces.
Transaction page — $950
Similar to a short-copy landing page but with even less descriptive product copy; a page designed primarily as an online reply form where the visitor can either order the product or (if lead generation) request a free white paper or other information.
Long-copy e-mail — $2,500 – $3,500
An e-mail designed to sell a product directly by driving the recipient to a landing page. The online equivalent of a 2 to 4-page sales letter.
Teaser e-mail — $1,500 – $2,500
A short e-mail designed to drive the readers to a microsite or long-copy landing page where they can order the product. The online equivalent of a ½ to 1-page sales letter.
Lead-generation e-mail — $1,500 – $2,000
Similar to the teaser e-mail but the purpose is to drive the readers to a landing page or transaction page where they can request a free white paper or other information.
Auto-Responder or Online e-mail conversion series — $1,000 – $1,500 per effort.
A series of follow -up e-mail messages, sent via auto responder, designed to convert an inquiry into a sale.
E-zine ad — $ 500
A 100-word classified ad to run in an e-zine and drive readers to a microsite or landing page.
Banner ad — $500 – $1,000
Banner ad designed to generate click-throughs to a microsite or landing page.
E-mail capture pop-under page — $750 – $1,500 A window that appears when visitors attempt to exit your Web page without ordering; offers free content in exchange for the visitor’s e-mail address.
“Mail order” package #1 — $9,500 (value: $13,500)—Taguchi = add $2,000
Everything you need to sell a newsletter or other consumer product online; includes a long-copy landing page, three teaser e-mails, and three online ads. This option is recommended for marketers with access to large e-lists.
“Mail order” package #2 — $9,500 (value: $13,500)—Taguchi = add $2,000Everything you need to sell a newsletter or other consumer product online; includes a long-copy landing page, pop-under page to capture e-mail addresses, and three conversion e-mails to convert inquiries to sales. This option is recommended for marketers who drive traffic to their site primarily through search engines.
Web site package #1 — $5,500 – $6,500
A small business or single product line Web site consisting of a home page and up to 5 additional pages.
Ongoing site copy maintenance — 3% of gross sales OR $5,000 a month
For a royalty of 3% of gross sales, we remain on call to make minor tweaks and updates, and provide new test versions, at no additional fee. Copywriting of major new tests and versions is quoted separately.
Home page, simple (“ad style”) — $1,500 – $2,000
Simple home page with a headline and up to 300 words of text describing the company or site.
Home page, complex (“tabloid style”) — $2,000 – $3,000
Complex home page with multiple headlines and copy sections. Often used in membership and subscription Web sites. Also used in sites highlighting news or content in multiple product lines or subject areas.
Web page, non-optimized — $750 – $1,000
Simple page with a headline and up to 300-400 words of text.
Web page, optimized — $1,250 – $1,500
A headline and up to 300 words of text plus meta tags optimized to a predetermined list of key words.
Optimization of existing Web Page — $750
Editing the headline, text, links, and meta tags of an existing Web page, without rewriting content, to optimize for a predetermined list of key words.
Terms:
Purchase order or letter of authorization required for all jobs. Copywriting fees for initial projects are payable 50% in advance, balance upon delivery. Copy critique fees are payable in full, in advance.
All revisions must be assigned within 30 days of receipt of copy. Two rewrites are made free of charge unless the revision is based on a change in the assignment made after copy is submitted.
Listed fees are guidelines only. Call today for a prompt price quotation on your specific assignment.
I reserve the right to modify the above prices at anytime prior to our written and signed agreement. No work will be done on a “handshake” basis.
NOTE: This fee schedule current as of May 2010 and valid for 90 days from date of receipt. Be sure to call or email for current fee schedule when ordering copy or consulting service.