I was doing a little office cleaning today and came across an ad I had clipped out of USA Today to share with you.
Unfortunately, I buried it under a pile of mail and just got to it today.
So, despite the delay, here’s the Advertisement…
“The Consumer, Not the Product, Must Be the Hero” (Part 2 of 19)
"The Consumer, Not the Product, Must Be the Hero"... Those are the words that from the second of "19 things All Successful Direct Marketing Companies Know" But what else did Lester Wunderman have to say on the topic? Let's take a look-see, shall we? "The product must create value for each of its consumers. It must satisfy consumers' unique ...
“Direct Marketing is a Strategy Not a Tactic” (Part 1 of 19)
“It’s not an ad with a coupon; it’s not a commercial with a toll-free number; it’s not a mailing, a phone call, a promotion, a database, or a website. It is a commitment to getting and keeping valuable customers.”