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	<title>SeanMcCool.com</title>
	<link>http://www.seanmccool.com</link>
	<description>Copywriter, Publicist, Marketing Strategist... All about creating more leads, more sales and more profits... more often</description>
	<lastBuildDate>Wed, 11 Aug 2010 21:52:46 +0000</lastBuildDate>
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		<title>&#8220;You&#8217;ve been selected&#8221;</title>
		<description><![CDATA[YOUR RESPONSIBILITY IS ABOUT TO BE REWARDED.

That is the envelope teaser copy for...]]></description>
		<link>http://www.seanmccool.com/2010/08/11/youve-been-selected/</link>
			</item>
	<item>
		<title>Great Long Running Ad for Your Swipe File&#8230;</title>
		<description><![CDATA[The ad you are about to see, you&#8217;ve probably seen before especially if you are a guy. It&#8217;s in most every men&#8217;s magazine and in the sports section of quite a few national papers like USA Today where I found this one. I wanted to show you this ad&#8230; but NOT because it has great [...]]]></description>
		<link>http://www.seanmccool.com/2010/08/05/great-long-running-ad-for-your-swipe-file/</link>
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		<title>&#8220;Communicate with Each Customer or Prospect as an Audience of One&#8221; (Part 3 of 19)</title>
		<description><![CDATA[To be successful as a direct marketing company, you must "Communicate with each customer or prospect as an audience of one."

Now, instinctively, you already know this to be true, right?

After all, that's why we're given names... because we are individuals. We are not grouped together and shackled at birth with all the other kids born that day. And we should not be treated like we are. So how do these advertisers think of us?]]></description>
		<link>http://www.seanmccool.com/2010/08/02/communicate-each-customer-or-prospect-as-audience-of-one-part-of/</link>
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		<title>Beyond the Advetorial&#8230;</title>
		<description><![CDATA[I was doing a little office cleaning today and came across an ad I had clipped out of USA Today to share with you.

Unfortunately, I buried it under a pile of mail and just got to it today.

So, despite the delay, here's the Advertisement...]]></description>
		<link>http://www.seanmccool.com/2010/08/01/beyond-advetorial/</link>
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		<title>&#8220;The Consumer, Not the Product, Must Be the Hero&#8221; (Part 2 of 19)</title>
		<description><![CDATA[&#8220;The Consumer, Not the Product, Must Be the Hero&#8221;&#8230; Those are the words that from the second of &#8220;19 things All Successful Direct Marketing Companies Know&#8221; But what else did Lester Wunderman have to say on the topic? Let&#8217;s take a look-see, shall we? &#8220;The product must create value for each of its consumers. It [...]]]></description>
		<link>http://www.seanmccool.com/2010/07/26/consumer-not-product-must-be-hero/</link>
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		<title>&#8220;Direct Marketing is a Strategy Not a Tactic&#8221; (Part 1 of 19)</title>
		<description><![CDATA["It's not an ad with a coupon; it's not a commercial with a toll-free number; it's not a mailing, a phone call, a promotion, a database, or a website. It is a commitment to getting and keeping valuable customers."]]></description>
		<link>http://www.seanmccool.com/2010/07/23/direct-marketing-strategy-not-tactic-part-of/</link>
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	<item>
		<title>What Every Business and Service Provider Needs To Understand</title>
		<description><![CDATA[There is one universal fact in business. It doesn&#8217;t matter if you provide a service or a product or even if you run a non-profit. Everyone, needs money to operate&#8230; Therefore, someone must pay the business for said product or service, or support the non-profit. I know, nothing new there about business or marketing. But [...]]]></description>
		<link>http://www.seanmccool.com/2010/07/22/every-business-service-provider-needs-understand/</link>
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		<title>Can You Name This Copywriting Master?</title>
		<description><![CDATA[Today, I am borrowing some inspiration from one of the masters of copywriting and direct response. However, it&#8217;s one of the masters I never hear anyone talk about. Yet he is responsible for some very big breakthroughs in our industry. So here&#8217;s the deal&#8230; I&#8217;m going to give you some of his accomplishments and his [...]]]></description>
		<link>http://www.seanmccool.com/2010/07/16/lesson-copywriting/</link>
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		<title>How To Crush Your Business Before It Has a Chance to Start</title>
		<description><![CDATA[So, I was reading one of the many magazines that come through the McCool household this morning and I had to put it down and write to you.

I get a magazine from Compass Bank called BusinessAsset. There are always good articles about small busnesses and some nice tips. Overall, it's a great little publication.

But, there is an article in there this month that got under my skin a little... maybe I'm over reacting, so I'll let you be the judge.]]></description>
		<link>http://www.seanmccool.com/2010/07/15/how-crush-your-business-before-has-chance-start/</link>
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		<title>Keeping Your Message Relevant to Your Market</title>
		<description><![CDATA[OK, I just had to find a way to get this video onto my blog because it&#8217;s so dang funny. So watch this and then we&#8217;ll talk about it&#8230; First, I hope you laughed. Second, as funny as this is it makes a great point&#8230; are you keeping in touch with what your best customers [...]]]></description>
		<link>http://www.seanmccool.com/2010/07/13/keeping-your-message-relevant-your-market/</link>
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