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	<title>seanmccool.com</title>
	<link>http://www.seanmccool.com</link>
	<description>Personal Development and Financial Copywriter</description>
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		<title>The Surprising Key to Productivity</title>
		<description><![CDATA[I read a great line on a blog the other day: “Great productivity isn’t about working all the time. Great productivity is about being effective when you’re working.” That got me thinking. What limits my effectiveness when I work for hours on end?  Why am I not as effecient then? What can I do to...]]></description>
		<link>http://www.seanmccool.com/the-surprising-key-to-productivity/</link>
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		<title>How to Research for Your Next Promo</title>
		<description><![CDATA[Jason Harper here. Now, you may be thinking, “who is this guy?  I’ve never heard of him&#8230;” That’s ok, I’ve never written on here before. I’m Sean’s research guy.  Which is why he’s letting me take a stab at this post. As copywriters, our clients trust us to write convincing copy that sells.  Our job...]]></description>
		<link>http://www.seanmccool.com/how-to-research-for-your-next-promo/</link>
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		<title>Why Being A Copycat Will Improve Your Writing</title>
		<description><![CDATA[I watched an interesting movie the other night.  It got me thinking about my, and your, career. We are writers.  We have a grasp of the English language unmatched by others.  We can paint with words, convey thoughts with ease, and persuade other humans to take certain actions. At least that’s what our clients assume...]]></description>
		<link>http://www.seanmccool.com/why-being-a-copycat-will-improve-your-writing/</link>
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		<title>3 Ways to Improve Your Copywriting</title>
		<description><![CDATA[As a direct-response copywriter, I am always  looking for ways to improve my writing.  I’ve learned over the years that good writing can be great if]]></description>
		<link>http://www.seanmccool.com/3-ways-to-improve-your-copywriting/</link>
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		<title>How Copywriters Can Write a Great Opening Sentence &#8211; Sample 1</title>
		<description><![CDATA[Hello Copywriters and marketers! Thought you might like some ideas on how write great opening sentences for your promotional or direct response copy. So, I&#8217;m going to do a series of very short posts that offer some great opening lines. Where do we find great opening lines? Great writers of course. But not just copywriters....]]></description>
		<link>http://www.seanmccool.com/how-copywriters-can-write-a-great-opening-sentence-sample-1/</link>
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		<title>Great After the Sale Service&#8230;</title>
		<description><![CDATA[Recently, I ordered a print of one of my favorite pictures &#8211; a picture I took while living and working as a direct response copywriter in Baltimore, MD for Stansberry Research &#8211; from Canvas on Demand. This is the second print I&#8217;ve ordered from them and each time the process has been very easy and...]]></description>
		<link>http://www.seanmccool.com/great-after-the-sale-service/</link>
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		<title>Create Killer Content in Your Next Promotion</title>
		<description><![CDATA[I wanted to talk about what was once the most valued source of information in America.  And every Direct Response Copywriter worth his or her salt still uses it today. Before Wikipedia, Google, and the Internet, this source provided the information for children’s school reports and professional writers alike.  Even today, this now-neglected source often has better, more reliable, and more specific information than what you'll find on the Internet.]]></description>
		<link>http://www.seanmccool.com/create-killer-content-in-your-next-promotion/</link>
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		<title>Building Your Success Team</title>
		<description><![CDATA[Sean here.  Recently,  AWAI (American Writers &#38; Artists Inc.) asked me to write a series of articles for them. I wanted to share those with you too, so here&#8217;s the last article I wrote for them: Building Your Success Team]]></description>
		<link>http://www.seanmccool.com/building-your-success-team/</link>
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		<title>Just What You Expected</title>
		<description><![CDATA[Sean here.  Recently,  AWAI (American Writers &#38; Artists Inc.) asked me to write a series of articles for them. I wanted to share those with you too, so here&#8217;s the fifth article: Just What You Expected]]></description>
		<link>http://www.seanmccool.com/just-what-you-expected/</link>
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		<title>Oops! Direct Response Copywriting Offer Mistake</title>
		<description><![CDATA[Magazine renewal offers are usually a great place to see low priced offers. However, this one from Popular Mechanics could have gone through one more round of edits or proofing. Here&#8217;s a  picture and my comments: Hey we all make mistakes. This just goes to show you always need another set of eyes on your...]]></description>
		<link>http://www.seanmccool.com/oops-direct-response-copywriting-offer-mistake/</link>
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