I was going through some files today when I came across this poem I had written nearly two years ago. I have no idea what was going on at the time, but I like the poem. Here it is: ———- There is a place where few will trod ‘tis not a place of earthen sod…
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I was doing a little office cleaning today and came across an ad I had clipped out of USA Today to share with you.
Unfortunately, I buried it under a pile of mail and just got to it today.
So, despite the delay, here’s the Advertisement…
Read MoreThere is one universal fact in business. It doesn’t matter if you provide a service or a product or even if you run a non-profit. Everyone, needs money to operate… Therefore, someone must pay the business for said product or service, or support the non-profit. I know, nothing new there about business or marketing. But…
Read MoreSo, I was reading one of the many magazines that come through the McCool household this morning and I had to put it down and write to you.
I get a magazine from Compass Bank called BusinessAsset. There are always good articles about small busnesses and some nice tips. Overall, it’s a great little publication.
But, there is an article in there this month that got under my skin a little… maybe I’m over reacting, so I’ll let you be the judge.
Read MoreOK, I just had to find a way to get this video onto my blog because it’s so dang funny. So watch this and then we’ll talk about it… First, I hope you laughed. Second, as funny as this is it makes a great point… are you keeping in touch with what your best customers…
Read MoreJust read an article about “better burgers”. It’s about all the new higher end burger chains that are popping up around the country. The biggest success story being Five Guys Burger and Fries… one of my personal favorites that I’ve been eating at since in the military in D.C. back in the early 90′s. But…
Read MoreCopywriters beware, the death of long copy may finally be upon us.
Then again maybe not.
Let me explain…
Read MoreNeed your opinion on something…
As a direct response copywriter, I’ve always been told long copy is better than short copy. And I think for the most part that’s true.
But are there times when a a well designed ad might be even better?
Here’s why I ask…
Read MoreThis morning I woke up with the strangest idea on my mind. The idea to write is not strange, but what I feel compelled to write about is… But a little creativity is good for the soul. So While I have no idea where this will go – Come along for the ride, won’t you?…
Read MoreOne thing Schwartz said was that as an advertising copywriter, you have to spend at least 2 hours every week getting in touch with the culture… you have to see every movie that grosses $100 million dollars… and you have to read “junk…very much junk”.
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