seanmccool.com » Uncategorized http://www.seanmccool.com Personal Development and Financial Copywriter Tue, 24 Jan 2012 20:10:31 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Great After the Sale Service… http://www.seanmccool.com/great-after-the-sale-service/ http://www.seanmccool.com/great-after-the-sale-service/#comments Tue, 02 Aug 2011 21:00:15 +0000 sean http://www.seanmccool.com/?p=525 Recently, I ordered a print of one of my favorite pictures – a picture I took while living and working as a direct response copywriter in Baltimore, MD for Stansberry Research – from Canvas on Demand.

This is the second print I’ve ordered from them and each time the process has been very easy and straight forward.

But here’s where it gets really unusual…

Earlier today, I got an email from them saying my image was the wrong size for the canvas I ordered. I thought for certain they were emailing me to let me know how stupid I was and that I should resize and re-upload a new photo file.

Nope, not the case at all.

In fact, just the opposite. They are resizing the physical canvas to meet the size of the digital photo I sent.

Here’s the email…

———

The Crew at Canvas On Demand TheCrew@canvasondemand.com to me
show details 4:33 PM (5 minutes ago)

Hi Sean,

Regarding your recent order, the image that you submitted does not fit the exact proportions for the size of canvas you have chosen.  In order to assure a good fit, we are going to make your canvas a custom size of 16×24 instead of 16×20.  We will do this at no additional charge to you.  Our goal is for you to be completely satisfied with the finished product, so we just wanted to keep you informed of this modification.  We will get started immediately.  We will do a great job for you!

CanvasOnDemand.com reference #1604558.

Thanks!

Please feel free to call us Mon-Fri 9:00 am to 6:00 pm ET at (800) 801-6312 or e-mail us at service@canvasondemand.com.

——-

I know, incredible right?! Imagine the loyalty they just got from me. I’m sold on using them from now on whenever I need or want a print. I can even feel confident that my order won’t get delayed because of a screwup I make. That’s great if I have a rush gift I want to create.

It just goes to show, selling doesn’t stop after the credit card has been charged. Selling is an ongoing act that shows up as opportunities after the sale… even in customer mistakes.

Thanks,

Sean

P. S. – Got any great customer service stories? I’d love to hear them in the comments below…

]]> http://www.seanmccool.com/great-after-the-sale-service/feed/ 0 Building Your Success Team http://www.seanmccool.com/building-your-success-team/ http://www.seanmccool.com/building-your-success-team/#comments Sun, 24 Jul 2011 16:00:01 +0000 sean http://www.seanmccool.com/?p=491 Sean here.  Recently,  AWAI (American Writers & Artists Inc.) asked me to write a series of articles for them.

I wanted to share those with you too, so here’s the last article I wrote for them: Building Your Success Team
]]> http://www.seanmccool.com/building-your-success-team/feed/ 0 Just What You Expected http://www.seanmccool.com/just-what-you-expected/ http://www.seanmccool.com/just-what-you-expected/#comments Sat, 23 Jul 2011 16:00:54 +0000 sean http://www.seanmccool.com/?p=489 Sean here.  Recently,  AWAI (American Writers & Artists Inc.) asked me to write a series of articles for them.

I wanted to share those with you too, so here’s the fifth article: Just What You Expected
]]> http://www.seanmccool.com/just-what-you-expected/feed/ 0 Oops! Direct Response Copywriting Offer Mistake http://www.seanmccool.com/oops-direct-response-copywriting-offer-mistake/ http://www.seanmccool.com/oops-direct-response-copywriting-offer-mistake/#comments Fri, 22 Jul 2011 17:25:51 +0000 sean http://www.seanmccool.com/?p=517 Magazine renewal offers are usually a great place to see low priced offers.

However, this one from Popular Mechanics could have gone through one more round of edits or proofing.

Here’s a  picture and my comments:

Direct Response Offer Gone Wrong

Hey we all make mistakes.

This just goes to show you always need another set of eyes on your copywriting masterpieces.

Love to hear your thoughts…

Or, tell me – in the comments below – about something you missed when your copy went out to the world .

]]> http://www.seanmccool.com/oops-direct-response-copywriting-offer-mistake/feed/ 0 Five Things to Make the Writer’s Life Happen http://www.seanmccool.com/five-things-to-make-the-writer%e2%80%99s-life-happen/ http://www.seanmccool.com/five-things-to-make-the-writer%e2%80%99s-life-happen/#comments Fri, 22 Jul 2011 16:00:20 +0000 sean http://www.seanmccool.com/?p=487 Sean here.  Recently,  AWAI (American Writers & Artists Inc.) asked me to write a series of articles for them.

I wanted to share those with you too, so here’s the fourth article: Five Things to Make the Writer’s Life Happen
]]> http://www.seanmccool.com/five-things-to-make-the-writer%e2%80%99s-life-happen/feed/ 0 Use Your Turn Signal http://www.seanmccool.com/use-your-turn-signal/ http://www.seanmccool.com/use-your-turn-signal/#comments Thu, 21 Jul 2011 16:00:31 +0000 sean http://www.seanmccool.com/?p=485 Sean here.  Recently,  AWAI (American Writers & Artists Inc.) asked me to write a series of articles for them.

I wanted to share those with you too, so here’s the third article: Use Your Turn Signal
]]> http://www.seanmccool.com/use-your-turn-signal/feed/ 0 Seven Easy Ways to Boost Your Brainpower http://www.seanmccool.com/seven-easy-ways-to-boost-your-brainpower/ http://www.seanmccool.com/seven-easy-ways-to-boost-your-brainpower/#comments Wed, 20 Jul 2011 16:00:13 +0000 sean http://www.seanmccool.com/?p=483 Sean here.  Recently,  AWAI (American Writers & Artists Inc.) asked me to write a series of articles for them.
I wanted to share those with you too, so here’s the second article: Seven Easy Ways to Boost Your Brainpower
]]> http://www.seanmccool.com/seven-easy-ways-to-boost-your-brainpower/feed/ 0 What the Writer’s Life Really Means to Me – Part Two http://www.seanmccool.com/what-the-writer%e2%80%99s-life-really-means-to-me-%e2%80%93-part-two/ http://www.seanmccool.com/what-the-writer%e2%80%99s-life-really-means-to-me-%e2%80%93-part-two/#comments Tue, 19 Jul 2011 16:00:32 +0000 sean http://www.seanmccool.com/?p=479 Sean here.  Recently,  AWAI (American Writers & Artists Inc.) asked me to write a series of articles for them.
I wanted to share those with you too, so here’s part two of the first article: What the Writer’s Life Really Means to Me – Part Two
]]> http://www.seanmccool.com/what-the-writer%e2%80%99s-life-really-means-to-me-%e2%80%93-part-two/feed/ 0 What the Writer’s Life Really Means to Me – Part One http://www.seanmccool.com/what-the-writer%e2%80%99s-life-really-means-to-me-%e2%80%93-part-one/ http://www.seanmccool.com/what-the-writer%e2%80%99s-life-really-means-to-me-%e2%80%93-part-one/#comments Mon, 18 Jul 2011 19:31:57 +0000 sean http://www.seanmccool.com/?p=475
Sean here.  Recently,  AWAI (American Writers & Artists Inc.) asked me to write a series of articles for them.
I wanted to share those with you too, so here’s the first article: What the Writer’s Life Really Means to Me – Part One.
]]> http://www.seanmccool.com/what-the-writer%e2%80%99s-life-really-means-to-me-%e2%80%93-part-one/feed/ 0 On The Passing of a Dear Friend… http://www.seanmccool.com/on-the-passing-of-a-dear-friend/ http://www.seanmccool.com/on-the-passing-of-a-dear-friend/#comments Tue, 05 Apr 2011 11:58:28 +0000 sean http://www.seanmccool.com/?p=463

Here Lies Common Sense… in an umarked grave.

Today we mourn the passing of a beloved old
friend, Common Sense, who has been with us for
many years.

No one knows for sure how old he was, since his
birth records were long ago lost in bureaucratic
red tape. He will be remembered as having
cultivated such valuable lessons as:
- Knowing when to come in out of the rain;
- Why the early bird gets the worm;
- Life isn’t always fair; and
- maybe it was my fault.

Common Sense lived by simple, sound financial
policies (don’t spend more than you can earn)
and reliable strategies (adults, not children,
are in charge).

His health began to deteriorate rapidly when
well-intentioned but overbearing regulations
were set in place. Reports of a 6-year-old boy
charged with sexual harassment for kissing a
classmate; teens suspended from school for using
mouthwash after lunch; and a teacher fired for
reprimanding an unruly student, only worsened
his condition.

Common Sense lost ground when parents attacked
teachers for doing the job that they themselves
had failed to do in disciplining their unruly
children.

It declined even further when schools were
required to get parental consent to administer
sun lotion or an aspirin to a student; but
could not inform parents when a student became
pregnant and wanted to have an abortion.

Common Sense lost the will to live as the
churches became businesses; and criminals
received better treatment than their victims.

Common Sense took a beating when you couldn’t
defend yourself from a burglar in your own home
and the burglar could sue you for assault.

Common Sense finally gave up the will to live,
after a woman failed to realize that a steaming
cup of coffee was hot. She spilled a little in
her lap, and was promptly awarded a huge
settlement.

Common Sense was preceded in death, by his
parents, Truth and Trust; by his wife,
Discretion; by his daughter, Responsibility;
and by his son, Reason.
He is survived by his 4 stepbrothers;
I Know My Rights
I Want It Now
Someone Else Is To Blame
I’m A Victim

Not many attended his funeral because so few
realized he was gone.

Source:The London Times.

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