This morning I woke up with the strangest idea on my mind. The idea to write is not strange, but what I feel compelled to write about is… But a little creativity is good for the soul. So While I have no idea where this will go – Come along for the ride, won’t you?…
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One thing Schwartz said was that as an advertising copywriter, you have to spend at least 2 hours every week getting in touch with the culture… you have to see every movie that grosses $100 million dollars… and you have to read “junk…very much junk”.
Read MoreFrom email on June 18th 2010: Sean, Dan highlighted your Copywriting 101 Group this week. You are on the front page and also he mentioned you here: <a href=”http://www.48days.net/notes/index/show?noteKey=48Days.net_Weekly_Highlights_06-14-10“>http://www.48days.net/notes/index/show?noteKey=48Days.net_Weekly_Highlights_06-14-10</a> GO SEAN, you’re the man! Have a blessed day, Archie
Read MoreI walked into the classroom. On the board was the assignment for the day. It read simply: “I was a hero…” What I was looking at was my writing prompt for the day in Senior English class. Each day when we came into the room, we would spend the first 10 minutes or so writing…
Read MoreAs a financial copywriter for one of the largest financial newsletters on the planet, I am always reading about what’s going on in the markets.
Today this story caught my attention:
Read MoreMy wife was looking at an advertisement last night in one of those “Pizza Fliers”. You know, the ones that come every Wednesday with ads from every pizza and automotive repair place in your part of town.Well…
Read MoreEver looking for a topic or tie-in for your marketing? Maybe a new lead for an article idea or blog post? (kinda like this one) Well have no fear… I’ve got you covered. I’m about to let you in on a little idea goldmine. From now on, you’ll never need a fake sale again. You’ll…
Read MoreI was the third person in line with about 6 other customers behind me. One other register was open with about the same line. Each person had at least 3-4 items. So much for the recession… at least in my corner of the world (Knoxville, TN) Anyway, my wife and I were doing a little…
Read MoreTrying to bust out this post before I head off to what I hope ends up being a solid resource in my business life. And it’s something you need to think about doing too… Seth Godin might refer to it as a “tribe”. Napolean Hill talked about “mastermind groups”. And in the book of Proverbs,…
Read MoreI was doing a little reading today in Investors Business Daily and came across a great article about Donald Wetzel… the man that invented the ATM. The article was great. But what really jumped out at me was a headline buried deep in the article. You see, when Wetzel finally sold the first ATM to…
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