I read a great line on a blog the other day: “Great productivity isn’t about working all the time. Great productivity is about being effective when you’re working.” That got me thinking. What limits my effectiveness when I work for hours on end? Why am I not as effecient then? What can I do to…
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Jason Harper here. Now, you may be thinking, “who is this guy? I’ve never heard of him…” That’s ok, I’ve never written on here before. I’m Sean’s research guy. Which is why he’s letting me take a stab at this post. As copywriters, our clients trust us to write convincing copy that sells. Our job…
Read MoreI watched an interesting movie the other night. It got me thinking about my, and your, career. We are writers. We have a grasp of the English language unmatched by others. We can paint with words, convey thoughts with ease, and persuade other humans to take certain actions. At least that’s what our clients assume…
Read MoreAs a direct-response copywriter, I am always looking for ways to improve my writing. I’ve learned over the years that good writing can be great if
Read MoreHello Copywriters and marketers! Thought you might like some ideas on how write great opening sentences for your promotional or direct response copy. So, I’m going to do a series of very short posts that offer some great opening lines. Where do we find great opening lines? Great writers of course. But not just copywriters….
Read MoreRecently, I ordered a print of one of my favorite pictures – a picture I took while living and working as a direct response copywriter in Baltimore, MD for Stansberry Research – from Canvas on Demand. This is the second print I’ve ordered from them and each time the process has been very easy and…
Read MoreI wanted to talk about what was once the most valued source of information in America. And every Direct Response Copywriter worth his or her salt still uses it today. Before Wikipedia, Google, and the Internet, this source provided the information for children’s school reports and professional writers alike. Even today, this now-neglected source often has better, more reliable, and more specific information than what you’ll find on the Internet.
Read MoreSean here. Recently, AWAI (American Writers & Artists Inc.) asked me to write a series of articles for them. I wanted to share those with you too, so here’s the last article I wrote for them: Building Your Success Team
Read MoreSean here. Recently, AWAI (American Writers & Artists Inc.) asked me to write a series of articles for them. I wanted to share those with you too, so here’s the fifth article: Just What You Expected
Read MoreMagazine renewal offers are usually a great place to see low priced offers. However, this one from Popular Mechanics could have gone through one more round of edits or proofing. Here’s a picture and my comments: Hey we all make mistakes. This just goes to show you always need another set of eyes on your…
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