YOUR RESPONSIBILITY IS ABOUT TO BE REWARDED.
That is the envelope teaser copy for…
Author Archives: Sean
Great Long Running Ad for Your Swipe File…
The ad you are about to see, you've probably seen before especially if you are a guy. It's in most every men's magazine and in the sports section of quite a few national papers like USA Today where I found this one. I wanted to show you this ad... but NOT because it has great copy. It doesn't. It ...
“Communicate with Each Customer or Prospect as an Audience of One” (Part 3 of 19)
To be successful as a direct marketing company, you must “Communicate with each customer or prospect as an audience of one.”
Now, instinctively, you already know this to be true, right?
After all, that’s why we’re given names… because we are individuals. We are not grouped together and shackled at birth with all the other kids born that day. And we should not be treated like we are. So how do these advertisers think of us?