Perhaps it’s by neglect, perhaps by choice, perhaps because we “just don’t have the time.”
But I can tell you the most successful direct marketers I know are good at this thing.
Read MoreArchives for October, 2010
“Customers have to know and feel the brand as an experience that serves their individual needs. It has to be a total and on-going immersion in satisfaction that includes everything from packaging, repurchase, and after the sale service and communications.”
Read MoreIn short, you have to track every ad that goes out. You have to have your copywriter or ad agency or web person put a call to action with a order code or order extension or something on the advertisement
Read MoreWe’ve been talking about Lester Wunderman’s “19 Things All Successful Direct Marketers Know.” And I am amazed that despite his success more people do not put his name in the same realm as Ogilvy.
Wunderman was responsible for many firsts in our industry and his book Being Direct is worth a read by every serious copywriter, marketing director and business owner.
One of the things Wunderman said was that “Advertising Must Change Behavior, Not Just Attitudes.”
He went on to elaborate it like this:
Read MoreIt’s simple. Whenever you ask a question in which you know the answer is yes, you are getting commitment from the client on a subconscious level. The more minor yeses you can get, the easier the big yes of ordering becomes.
Read MoreHow to ask your way to copywriting success…
If you write copy, have a business with any type of print or online advertising or even if you do all your selling face to face… then I believe this post will be very valuable to you – if you use it.
“Why should I?”
If your customer or prospect is saying those words after reading, listening or viewing your promotion, brochure, email, commercial or video… you are in trouble.
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