Archives for August, 2010
The ad you are about to see, you’ve probably seen before especially if you are a guy. It’s in most every men’s magazine and in the sports section of quite a few national papers like USA Today where I found this one. I wanted to show you this ad… but NOT because it has great…
Read MoreTo be successful as a direct marketing company, you must “Communicate with each customer or prospect as an audience of one.”
Now, instinctively, you already know this to be true, right?
After all, that’s why we’re given names… because we are individuals. We are not grouped together and shackled at birth with all the other kids born that day. And we should not be treated like we are. So how do these advertisers think of us?
Read MoreI was doing a little office cleaning today and came across an ad I had clipped out of USA Today to share with you.
Unfortunately, I buried it under a pile of mail and just got to it today.
So, despite the delay, here’s the Advertisement…
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