“The Consumer, Not the Product, Must Be the Hero”… Those are the words that from the second of “19 things All Successful Direct Marketing Companies Know” But what else did Lester Wunderman have to say on the topic? Let’s take a look-see, shall we? “The product must create value for each of its consumers. It…
Read MoreArchives for July, 2010
“It’s not an ad with a coupon; it’s not a commercial with a toll-free number; it’s not a mailing, a phone call, a promotion, a database, or a website. It is a commitment to getting and keeping valuable customers.”
Read MoreThere is one universal fact in business. It doesn’t matter if you provide a service or a product or even if you run a non-profit. Everyone, needs money to operate… Therefore, someone must pay the business for said product or service, or support the non-profit. I know, nothing new there about business or marketing. But…
Read MoreToday, I am borrowing some inspiration from one of the masters of copywriting and direct response. However, it’s one of the masters I never hear anyone talk about. Yet he is responsible for some very big breakthroughs in our industry. So here’s the deal… I’m going to give you some of his accomplishments and his…
Read MoreSo, I was reading one of the many magazines that come through the McCool household this morning and I had to put it down and write to you.
I get a magazine from Compass Bank called BusinessAsset. There are always good articles about small busnesses and some nice tips. Overall, it’s a great little publication.
But, there is an article in there this month that got under my skin a little… maybe I’m over reacting, so I’ll let you be the judge.
Read MoreOK, I just had to find a way to get this video onto my blog because it’s so dang funny. So watch this and then we’ll talk about it… First, I hope you laughed. Second, as funny as this is it makes a great point… are you keeping in touch with what your best customers…
Read MoreJust read an article about “better burgers”. It’s about all the new higher end burger chains that are popping up around the country. The biggest success story being Five Guys Burger and Fries… one of my personal favorites that I’ve been eating at since in the military in D.C. back in the early 90′s. But…
Read MoreCopywriters beware, the death of long copy may finally be upon us.
Then again maybe not.
Let me explain…
Read MoreNeed your opinion on something…
As a direct response copywriter, I’ve always been told long copy is better than short copy. And I think for the most part that’s true.
But are there times when a a well designed ad might be even better?
Here’s why I ask…
Read MoreThis morning I woke up with the strangest idea on my mind. The idea to write is not strange, but what I feel compelled to write about is… But a little creativity is good for the soul. So While I have no idea where this will go – Come along for the ride, won’t you?…
Read More