Archives for June, 2010

In Advertising Copy: “Low Culture is Big Money”

One thing Schwartz said was that as an advertising copywriter, you have to spend at least 2 hours every week getting in touch with the culture… you have to see every movie that grosses $100 million dollars… and you have to read “junk…very much junk”.

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Sean McCool’s Copywriting Group Featured on 48Days.net

From email on June 18th 2010: Sean, Dan highlighted your Copywriting 101 Group this week. You are on the front page and also he mentioned you here: <a href=”http://www.48days.net/notes/index/show?noteKey=48Days.net_Weekly_Highlights_06-14-10“>http://www.48days.net/notes/index/show?noteKey=48Days.net_Weekly_Highlights_06-14-10</a> GO SEAN, you’re the man! Have a blessed day, Archie

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